A.BRAND STORE

Women’s clothing store in Rio de Janeiro
Founded in 2009, the A.BRAND store is a part of the largest fashion group in Brazil, which is inspired by contemporary women, which reveals a strong personality, but one that is at the same time feminine and seductive.

I worked in the A.BRAND e-commerce department, where I was responsible for the production and edition of storyboards for the new collection’s teaser videos.

The project focus was enticing the customers and creating excitement about the products before it launched on e-commerce and also driving the traffic from Instagram to e-commerce and increasing sales.

To reach this, I organized all the sequence by selecting the in and out points of each video to create a short one, always showing very little about the products, just enough to hook the audience.

Art Director · Debora Rychter
Senior Digital Designer · Giulia Guido

2019