Naturgy Energy Group

Utilities Company
Formerly: Gas Natural Fenosa, S.A

Naturgy is a Spanish natural gas and electrical energy utilities company, with the concession to distribute in Rio de Janeiro (Brazil).

For the first time in 175 years, the company has decided to follow the change in the market and position itself as an energy company and not just a gas. Besides that, they were ready to unveil its new logo, which was designed by Interbrand.

Naturgy Brazil asked our team to create a visual language and strategy for launching the brand across Rio de Janeiro and São Paulo, the two large metropolises.

The goal was to introduce the new brand, but also assure the current customers and employees that the new brand is a positive transformation and will not affect the service and commitment that the business has demonstrated thus far.

To do so, we followed all the proportions and possibilities of the new brand guidelines. This allowed communication with their customers and employees, more informative and objective and hence generate greater trust and credibility.

Art Director · Thiago Ribeiro
Graphic Designer · Giulia Guido

2019