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A.BRAND STORE

Women’s clothing store in Rio de Janeiro
Founded in 2009, the A.BRAND store is a part of the largest fashion group in Brazil, which is inspired by contemporary women, which reveals a strong personality, but one that is at the same time feminine and seductive.

I worked in the A.BRAND e-commerce department, where I worked on updating site parts, creating CRM marketing emails with responsive HTML/CSS development and producing the new collections campaigns sponsored banners.

All of the CRM emails and sponsored banners were about the newest arrivals, to wish your customers happy birthday, send personalized discounts or exclusive offers, send weekly news updates, and more.

Hence, we were always looking for strengthened brand awareness, loyalty and lasting relationships with customers.

Art Director · Debora Rychter
Senior Digital Designer · Giulia Guido

2019