FYI Store

Women’s clothing store

Founded in 2011, the FYI store is a part of the largest fashion retail group in Brazil, which is inspired by contemporary women, values price competitive, and search in the wardrobe the extent of your personality.

The purpose of the brand projects was to convert efforts into sales and engage the public in campaign actions and launches. To this end, at the e-commerce department, I was responsible for the development and execution of CRM email marketing employing HTML/CSS.

Through the GIFs I added a bit of personality in each post, showing better each product, not to mention they could increase brand awareness and help drive more engagement.

Art Director · Debora Rychter
Senior Digital Designer · Giulia Guido

2019