FYI Store

Women’s clothing store

Founded in 2011, the FYI store is a part of the largest fashion retail group in Brazil, which is inspired by contemporary women, values price competitive, and search in the wardrobe the extent of your personality.

I had the opportunity to collaborate with the e-commerce department and I was responsible for creating some visual content for daily social media demands.

Through the GIFs I added a bit of personality in each post, showing better each product, not to mention they could increase brand awareness and help drive more engagement.

The main purpose of this was to follow all the strategies of the Marketing team and drive traffic, make sales, and attract a loyal community of followers.

Art Director · Debora Rychter
Senior Digital Designer · Giulia Guido

2019